Building a builder
Our professional services group at Vibes produced a ton of interactive experiences to compliment tent pole campaigns. Our most popular and successful in terms of providing continous business impact were our Reveal Programs. We had scaled the programs through a framework model, but needed to take it a step further. As we interviewed internal account managers as well as customers it became evident that it needed to be even more scaleable. After careful analysis of expected revenue from a self-serve application we were green lighted to start design. Our small design team (2 of us), to pulled together requirements, use-cases, and reporting needs for a v.1. We then configured a UX spec that was informed completely by the Platform component library and clickable prototype.
ROLE:
Experience Director