Style guides at scale
As Vibes set out to become more SAAS with their platform, they challenged our professional services team to become more scalable with the programs we offered. Style guide campaigns were a constant for our retailer customers. So, our team built the Product View Guide - an application with prebuilt services that connected to the Vibes CRM platform to run personalized and targeted experiences for retailers. Product View Guide campaigns were 76% more efficient to run in terms of time and resources, collected preferences on each interaction to inform future segmentation, and provided deeper analysis into the performance of each campaign. Our team not only built out the application to run the programs, but the campaign overview materials, prototypes, and spec documentation.
ROLE:
Program Director
Experience Director