Empty Cabinet | The Design Work of Andrew Seay

Innovation, the NFL, and a road race

Being the mobile partner for one of the largest carriers in the US can have a range of responsibilities. From getting the Indy Car fan inside the cockpit of a Formula 500 race car, to providing gamified mobile engagement for Super Bowl fans. Vibes was the mobile partner of choice. We provided research, strategy, ideatation, and lots of creative execution wherever Verizon needed to be showcased as the leader in all things mobile.

ROLES:
Creative Director
Experience Director

Verizon Innovation Summit

The very first task I was put on when I arrived on the Verizon account at Vibes in the Fall of 2014 was to lead a team in building a presentable concept around the next big mobile idea. We would showcase at Verizon's Annual Innovation Summit. Our idea was center to what we believed in at Vibes – the center of mobile engagement is messaging. The future would simply be an extension of messaging engagement beyond the simple texting behaviors we knew at the time. The team rallied around the concept of how you can text not just anyone, but anything.

Verizon NFL

Vibes serviced 24 NFL teams with Mobile programs. With the lead-up to the 2015 Super Bowl Vibes partnered with Verizon's many agencies to brainstorm ways to engage the fans in the lead up to the big weekend. This included games for the Pro-Bowl and gamified engagements that created excitement for the Super Bowl Sunday in Phoenix.

Verizon Indy Car

With 20 races in the Indy Car series Verizon needed ways to engage the fans before, during, and after each event. Vibes partnered with other agencies to deliver enhancements to their mobile app like customizable digital autograph programs, updatable schedules, maps of activities, and Verizon branded VR experiences to put the fan in the cockpit of an Indy Car from the comfort of the mobile phone.