The strategy and creative teams at Razorfish took ownership of the digital extension of Montana's brand, while partnering with Montana's other agencies. Collaboratively, we built a unified plan to extend the gritty and unapologetic identity of the expansive state. Then, we mapped the right programs to extend the technology of the traveler seeking to engage in the unexpected adventure.

The first touchpoint we needed to tackle was the outdated website. It needed an overall which included a better CMS that could integrate with Montana's events calendar, activities and information about the National Parks, tourism teams across the state, their new social media plan, and a new brand direction. Our creative and UX team took aim at producing an experience that aligned the website to that of the physical state, encouraging the user to "get lost" in Montana.